Growing you Professional Presence and Network
Social media marketing is obviously a great way to get in touch with a huge and socially diverse audience. You have probably already established a social media presence either through your website or through social media networking avenues such as Facebook and Twitter. If so, then it’s probably time to take things a notch higher.
Why not switch things around and move up professionally on the social media-marketing ladder. LinkedIn is the most professional social networking platform amongst all social media marketing tools. LinkedIn is a great way to tune up your social media marketing campaign. With 300 million+ users, LinkedIn is a great way to connect with other business professionals and to market your skills firsthand to them.
LinkedIn offers a wide array of tools that allow you to showcase your prowess in your business line. To harness these tools, there are a couple of tricks and tips you need to understand. First off, let me start by saying that LinkedIn is not your average social media platform. Rather, it takes on a professional tone. Thus, be ready to get down to business with LinkedIn.
Perhaps the most important thing before getting started with LinkedIn is to understand how it works. As noted, LinkedIn is professional and so for LinkedIn marketing, you will need a particularly different approach.
Next, become a member, if you are not one already. Create a profile that speaks about you the way you would yourself. Your profile on LinkedIn is the first impression that people get about your business. First impressions really do matter so make it count.
Growing your Network
LinkedIn offers a couple of ways through which you can grow your network and profile views.
Join Groups with prospective clients – LinkedIn groups are a great way to get your presence known. Join groups whose members are prospective clients, get to know what they are looking for. Then, create content that suits their needs and establishes you as an opinion leader. You can do this through articles, guides or blog posts.
Create Your Own groups – Creating your own groups is another way to market your expertise to your clients. This allows you to create a community of specific individuals, which your company is targeting. Your group may offer unique value to your target members in a manner that is complementary to your company’s targets. If you market to different segments or niches, you can create several groups to suit the unique needs of each of your market segments.
Assert Your Expertise – LinkedIn pools together individuals from different professional backgrounds, looking for a market leader in other business segments. Take advantage of this unique platform to market yourself as an expert or opinion leader in your area of specialization. This is by contributing to group discussions and creating unique content. Answer questions on group forums in your own signature manner. Getting out there on the groups provides you with visibility and based on the nature of your responses, results in increased profile views. More profile views equals bigger networks, depending on how professional your profile is.
Get the word out there – After you have built your LinkedIn profile, it’s important to get the word out there. Let people know that you’re on LinkedIn, ask them3 to view your profile and invite them to connect. What’s more, you can always take advantage of synchronization capabilities between various networking sites to create synergies. For example, you can integrate you LinkedIn and Twitter profiles so that your connections and followers stay informed. Moreover, you can display your SlideShare or Google Docs presentations on your LinkedIn profile.
LinkedIn is a great way to market your products or services professionally. These are just a few tips on how you can do so. Have we forgotten something let us know in the comments