Looking at Alabastron’s old Website, the director realised that the site didn’t receive enough enquiries from potential customers. There wasn’t any structured flow of data from one page to the other thus it made it difficult for anyone to navigate it. The site had lots of information thus the need to bring it all in and create content that can be used on the Website blog. There were no Social Media links to the company’s Facebook page and Twitter account.
We created an Internet Marketing Strategy and Tactical Plan that aimed to increase the number of website enquiries, Create a Company Blog, Increase the traffic that gets generated to the website and also help support Alabastron’s social media platform by adding the Facebook and Twitter logos.
With our main focus on getting new customers for alabastron, we created forms on the website that would be used to convert visitors to customers. The new website not only looked at Website traffic, but also it helped increased awareness of the Alabastron brand.
Increase in number of Website enquiries.
Increase in Website Traffic
A well developed Website blog|
Increase in engagement both on Social Media and also on the Website