The festive season is here with us again. It’s that time of the year that marks the culmination of our endeavors for the past 11 months. During this period, many people like to sit back and reflect on the year that has been. At the same time, we all like to celebrate our hard work and what better way than to spend a few coins here and a few shillings there?
Whether its holiday travels to some exquisite hotel or buying gifts for the whole family, spending is on the mind of most. The question on most businesses minds is how to get into the holiday spenders’ wallets.
Social media marketing offers an appropriate platform for you to market your products and win during this season. The tricky part is how exactly to achieve this. This article outlines some insights into how you can use social media to spin sales in your favor.
The first consideration for you to successfully manoeuvre the murky waters of social media marketing is to establish a social media presence. Steps on how to do this have been outlined on our Free Social media marketing Guide. Once you have a solidly established social media presence, you can then focus on marketing your business to the festive shoppers.
Go Festive with your themes
One of the essential elements of marketing is establishing a connection with your shoppers. Most of your clients are probably feeling silly with the festive spirit and to connect with them, you need to get in the festive mood. This will allow you to connect with your clients and draw them closer to you. There are a number of tips which you can follow to connect with you clients
On your Facebook page, update you cover photo by adding a festive touch to it. Unfortunately, Facebook does not allow users to theme their Facebook pages. However, there are still plenty of ways you can inject the festive spirit into your public page.
- Add a Christmas touch to your profile picture. This can be by appending a Santa hat to your logo or by casting a Christmas tree in the background.
- Also, update your cover photo to reflect the festive season.
- Regularly post festive images that connect with your audience
- Post festive messages that inspire the jolly attitudes of your clients
Twitter and Google+ make it much easier to spice things up for your audience. You can customize your page to reflect the festive spirit and follow the same tips as above when it comes to posting photos and updates.
Get into the festive mood
“Christmas is the time to be jolly…” So goes the lyrics from one of the globally endeared Christmas carols. Why don’t you follow the incentive and spread the joy. You can choose to spread the joy with your posts and photos. More importantly, why not spread the joy with fantastic and fun giveaways.
There are many ways through which you can give back to your clients. First of all, why not offer end-of-year discounts? This is a great way to appreciate your clients. An important social media hack is to tie your discounts (or at least some of the more lucrative ones) to social media engagement. This is by offering discounts to those individuals who post on your Facebook page or engage with you on any other social media platform. This will help you grow your social media presence and increase your social media client base.
Apart from giving discounts, promotional prizes are always a great way to appreciate your clients. Safaricom are already doing it with “Bonyeza Ushinde” and so are many other companies. Find a way to give Christmas gifts to your clients in appreciation of their solidarity. As with the discounts, you can always tie the giveaways to social media engagement in order to grow your social media network.