Social media marketing refers to the process of gaining traffic, attention, audience or more customers from social media platforms. Social media on the other hand is a way for people to communicate online. Social media has been around since the birth of the internet but in the las 10 years we have seen a risen number in terms of Social media platforms. Read more on how to choose the right Social media platform for your business goals
Is social media Marketing just a hype?
Social media enables us get new content e.g. new stories or breaking news e.t.c
Over the past couple of years the rise in use of Social media platforms for example, Google, Facebook, Pinterest, Youtube, Twitter has increased tremendously and it is only right to say that Social Media is just getting started. And this means that the need for Social media Marketing in Business will get stronger over time. We have all seen the rise in Social media and the impact it has caused.
So trust me when I say Social Media isn’t just a hype and it isn’t going away anytime soon.
Does my company need social Media?
It doesn’t matter whether you are running a small, local business or an enterprise level business, Statistics are clear, Your customers are social.
Your customers are interacting with their friends, colleagues searching for brand information, recommendations and entertainment. That being said, if you are not leveraging on Social media platforms to reach your target audience then you are losing your customers to your competitor. Your competitor will be out there to answer all their research questions and recommendations.
Social Media provides a great deal of opportunity for you to interact with your customer on an individual level. This helps builds a person’s relationship with a brand, business or representative. These relationships provide a great platform for a good customer Advocacy.
This has just been a small article to introduce Social Media to businesses and Individuals alike.